The authority of a domain can be known through different metrics and its importance lies in knowing the true value of a website on the internet.Among the metrics that can give us a domain or website rating are MozRank (mR), Ahrefs Rank (AR), Alexa Rank or PageRank (PR).The evaluation that these indicators show us is based mainly on the mentions received through links.In addition to the received links, there are other measurement parameters that can change according to the tool used. For example, Alexa uses the visits or traffic received.
How to know the authority of a domain, site or web page through MozRank?
- Today, the most popular and reliable metric to measure the authority of a domain, site or web page is MozRank.
- In fact, it is the most used by SEO professionals (Search Engine Optimization) as a benchmark for search engine optimization.
- The international recognition company that creates it is called Moz and is dedicated to developing tools and other SEO resources.
- In this article, we will also try other metrics that can guide us on the prestige of a domain on the internet, although at the moment we can say that MozRank is the most recognized reference.
MozRank (mR) is a value between 1 and 10 that measures the authority of a site or web page. It is said that the average value of a normal website has a value of 3.In its classification uses two decimals (3.77, 4.12, 5.45 …) which allows to better define the difference between different pages.Note: When referring to a website it is the main domain from which multiple web pages hang. The website is the set of all web pages.For this reason, a distinction is made between the authority of a web page (PA = page authority) and that of the main domain (DA = domain authority).Moz also uses another value called MozTrust (mT) to measure reliability, but we will focus on the MozRank (mR) and especially on the authority of a domain and a web page.The MozRank is based on the quantity and quality of links that a domain or web page receives. The higher the quality of links received, the greater its value.The MozRank only takes into account a vote or link for each domain so a web page will show fewer links than those reported by other tools.The tool that displays this feedback based on received votes or links is called Open Site Explorer (OSE).This analytical tool offers several metrics and through them, a user can assess the authority, prestige and reliability of a domain or web page.
Moz metrics to catalog the importance of a page or website are:
- MozRank (mR)
- MozTrust (mT)
- Domain Authority (DA)
- Page Authority (PA)
From here, we will focus on the last two (Domain Authority and Page Authority).
Domain Authority | Page Authority | Moz
As before, Moz uses a value to numerically express the importance of a domain or a specific web page.It is the authority of a domain (DA) and the authority of a page (PA). Both indicators have a value between 0 and 100.The higher the DA or PA, the better position will be that page or domain.The easiest way to know the DA and the PA is through the installation of an extension, called Mozbar, in our browsers Google Chrome or Mozilla Firefox.Once you download the Moz bar, in addition to seeing directly in your browser the PA, DA and mR, you will also be able to see the number of incoming links of a web page.If you are an SEO fan, you will also have access in the free version from your browser to the following elements: Highlight Links. You can highlight different types of links (followed, no-followed, internal and external)SERP (Search Engine Results Page) control panel or the search results page. In it you can define custom search profiles.if you are not intrested to install any extantion you may check this domain authority checker tool which is free of cost.
On-Page Elements. You can display onpage SEO elements like meta tags General Attributes. It helps you in other technical aspects (IP, metarobots, page loading speed, etc.)Markup. You can identify marked content (Shema.org, Open Graph Protocol, Twitter Cards, Microformats, etc.)Http Status. Check the status of the page code So, now that you know how to measure the authority of a domain on the internet, you’re probably wondering how you can increase the mozRank of your website.You can upload the mR in two ways: by getting many links with an average level that point to your domain or web pages, or by gaining fewer quality links that are above average.Other metrics for knowing the authority of a domain or web page
So, now that you know how to measure the authority of a domain on the internet, you’re probably wondering how you can increase the Moz rank of your website.You can upload in two ways: by getting many links with an average level that point to your domain or web pages, or by gaining fewer quality links that are above average.Other metrics for knowing the authority of a domain or web page
Ahrefs is an SEO analysis tool that uses its own ranking which is calculated through the number of incoming links of a website and its popularity.It has its own ranking to measure the authority of a domain or web page that is called Ahrefs Rank (AR).The data is collected through its own database that does not depend on other services or search engines (Alexa, Google, etc.)Like the previous metrics, it uses an Ahrefs Site Explorer tool that provides information about the authority ranking of a website.Its valuation is between 0 and 100 and its relevance is indicated with the following scale:
- Between 0 and 20 it is a little relevant domain
- Between 21 and 70 is in the average
- Greater than 71 means a domain with great authority
Alexa is another ranking that is based on traffic statistics through the web analysis of millions of users using its toolbar (Alexa Toolbar).If you use your toolbar, it constantly sends information from the websites you visit. From the number of users makes a forecast of visits and thus elaborates its classification.This ranking can help to make an estimate of the visits that a website receives, but it is limited when collecting the data of the users who have installed its bar.Not all browsers and operating systems support the Rank Toolbar, in addition in some countries like USA is more popular than others.On the other hand, users who install it may have common interest profiles and may cause them to visit more one category of websites than others.The consequence of the above is that an overvaluation or undervaluation can occur in the ranking value for certain categories of websites.The lower the Alexa Ranking, the more reliable this value is when collecting a larger number of users in the sample and offering greater stability in the number of visits.To give you some guidance, the websites with the highest traffic are usually below 100,000 worldwide.If you want to deepen this tool, I advise this article about Alexa Rank where it explains its main advantages and disadvantages.
Google PageRank, also called PR, is a ranking system that allows us to consult the importance of a page through different factors, the main being the quantity and quality of the links that receive the same.Each link is interpreted as a vote of confidence towards a page, just as we have seen in the Moz Rank.The rating of websites is between 0 and 10. How many more votes, greater authority and importance has that web page which facilitates a better positioning.If you want to know more about PageRank, you can check the article on if Google PageRank means a good web positioning.PageRank has not been updated since December 2013 and that is one of the reasons for its progressive disuse.
If you want to know the authority of a domain on the internet, I advise you to use the MozRank first and then the Ahrefs ranking.If you want to recognize the importance of a domain or website that is a reference in your industry, you can get a complimentary idea with an approximation of your web traffic through Alexa Rank, especially if its value is less than 100,000 at the level world.If you liked, please leave a “I like” and share it in your favorite networks.